Privacy Policy

Privacy Policy

The Walking Mermaid (“us”, “we”, or “our”) operates the https://thewalkingmermaid.com website (the “Service”).

This page informs you of our policies regarding the collection, use, and disclosure of personal data when you use our Service and the choices you have associated with that data. 

We use your data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this policy. Unless otherwise defined in this Privacy Policy, terms used in this Privacy Policy have the same meanings as in our Terms and Conditions, accessible from https://thewalkingmermaid.com

THE INFORMATION WE COLLECT AND HOW WE USE IT

We collect several different types of information for various purposes to provide and improve our Service to you.

Types of Data Collected

Personal Data

While using our Service, we may ask you to provide us with certain personally identifiable information that can be used to contact or identify you (“Personal Data”). Personally identifiable information may include, but is not limited to:

  • Email address
  • First name and last name
  • Cookies and Usage Data

Usage Data

We may also collect information how the Service is accessed and used (“Usage Data”). This Usage Data may include information such as your computer’s Internet Protocol address (e.g. IP address), browser type, browser version, the pages of our Service that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.

Tracking & Cookies Data

We use cookies and similar tracking technologies to track the activity on our Service and hold certain information.

Cookies are files with small amount of data which may include an anonymous unique identifier. Cookies are sent to your browser from a website and stored on your device. Tracking technologies also used are beacons, tags, and scripts to collect and track information and to improve and analyze our Service.

You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of our Service.

Examples of Cookies we use:

  • Session Cookies. We use Session Cookies to operate our Service.
  • Preference Cookies. We use Preference Cookies to remember your preferences and various settings.
  • Security Cookies. We use Security Cookies for security purposes.

Use of Data

The Walking Mermaid uses the collected data for various purposes:

  • To provide and maintain the Service
  • To notify you about changes to our Service
  • To allow you to participate in interactive features of our Service when you choose to do so
  • To provide customer care and support
  • To provide analysis or valuable information so that we can improve the Service
  • To monitor the usage of the Service
  • To detect, prevent and address technical issues

Transfer Of Data

Your information, including Personal Data, may be transferred to — and maintained on — computers located outside of your state, province, country or other governmental jurisdiction where the data protection laws may differ than those from your jurisdiction.

If you are located outside United States and choose to provide information to us, please note that we transfer the data, including Personal Data, to United States and process it there.

Your consent to this Privacy Policy followed by your submission of such information represents your agreement to that transfer.

The Walking Mermaid will take all steps reasonably necessary to ensure that your data is treated securely and in accordance with this Privacy Policy and no transfer of your Personal Data will take place to an organization or a country unless there are adequate controls in place including the security of your data and other personal information.

Disclosure Of Data

Legal Requirements

The Walking Mermaid may disclose your Personal Data in the good faith belief that such action is necessary to:

  • To comply with a legal obligation
  • To protect and defend the rights or property of The Walking Mermaid
  • To prevent or investigate possible wrongdoing in connection with the Service
  • To protect the personal safety of users of the Service or the public
  • To protect against legal liability

Security Of Data

The security of your data is important to us, but remember that no method of transmission over the Internet, or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security.

Third-Party Use of Personal Information

We may employ third party companies and individuals to facilitate our Service (“Service Providers”), to provide the Service on our behalf, to perform Service-related services or to assist us in analyzing how our Service is used.

These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.

Analytics

We may use third-party Service Providers to monitor and analyze the use of our Service.

Google Analytics

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic. Google uses the data collected to track and monitor the use of our Service. This data is shared with other Google ser

vices. Google may use the collected data to contextualize and personalize the ads of its own advertising network.

You can opt-out of having made your activity on the Service available to Google Analytics by installing the Google Analytics opt-out browser add-on. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) from sharing information with Google Analytics about visits activity.

For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en

MailerLite

This service is used for delivery of email updates and newsletters. MailerLite will store your name and email address for purposes of delivering such communications. Please refer to the MailerLite privacy policy for further information. 

PayPal

This service collects contact details and payment information for The Walking Mermaid shop. Our shop is an external link and business managed on Big Cartel. The information collected is as follows: 

  • IP address
  • Contact details, such as name, postal address, telephone number, email address. 

Your transaction details will never be revelead to us as PayPal is a secure website for payments. For more information, please refer to PayPal’s privacy policy

Big Cartel

We are currently in the works of relocating our shop to Etsy but for the mean time we are still running on Big Cartel until our transfer is complete. The information collected is as follows: 

  • Full name
  • Postal address for shipment of products
  • Telephone number
  • Email address

Your transaction details will never be revelead to us as BigCartel is a secure website for payments and all funds are automatically deposited to our PayPal account. For more information, please refer to BigCartel’s privacy policy

Affiliate Marketing Programs

This service is used to manage our affiliate program. We have access to your name and sometimes email address. Your password will not be visible in our records along with any other information. 

This website is engaged in affiliate marketing, which is done by embedding tracking links into the website. If you click on a link for an affiliate partnership, a cookie will be placed on your browser to track any sales for purposes of commissions.

The Walking Mermaid is a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Amazon.com.  As part of this Amazon Associates program, the Website will post customized links, provided by Amazon, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.

The Walking Mermaid is a participant of other various affiliate program platforms that manages the affiliate programs for various different companies. 

The Walking Mermaid is a participant in the Target Affiliate Program, an affiliate advertising program designed to provide a means for sites to earn advertising fees by advertising and links to Target.com.  As part of this Target Affiliate program, the Website will post customized links, provided by Target, to track the referrals to their website. This program utilizes cookies to track visits for the purposes of assigning commission on these sales.

Except when required by law, we will not sell, distribute, or reveal your email addresses or other personal information without your consent; however, we may disclose or transfer personal information collected through the Website to third parties who acquire all or a portion of our business, which may be the result of a merger, consolidation, or purchase of all or a portion of our assets, or in connection with any bankruptcy or reorganization proceeding brought by or against us.

Information Collected When Leaving Comments

When you leave comments on The Walking Mermaid you have the option of providing your name, blog or website URL, or other information. This information becomes a permanent part of the website when you provide it with a comment and can be seen by other visitors to the site. Your email is required but is not displayed and is never used or sold to third-party vendors. This is a voluntary action and we will never force someone to leave comments on our website. 

Social Media

Social media accounts and sharing options are available on this website. Social media sites can track your personal information. Should you choose to interact with us on social media, please note that you will be voluntarily disclosing that personal information. This information is no longer private. It becomes public information and can be collected and used by others. We have no control over and take no responsibility for the use, storage or dissemination of such publicly disclosed personal information by you. To further understand how your information is being used please refer to the privacy policy of the social media platform that you are using to interact with us. 

Any such interactions via comments and social media with us do not subject us to any kind of liability related to misuse of your information by others.

Newsletters

You may subscribe to our newsletters on our website, which may be used for advertising and blog news purposes. All newsletters sent may contain tracking pixels. The pixel is embedded in emails and allows an analysis of the success of online marketing campaigns. Because of these tracking pixels, we may see if and when you open an email and which links within the email you click. Also, this allows the Website to adapt the content of future newsletters to the interests of the user. This behavior will not be passed on to third parties. 

If you no longer wish to be a part of our newsletter you have the right to opt-out of future email communications by following the unsubscribe links in our emails. This link can be found at the bottom of every email we send out. You can also notify us at jessicatejera@thewalkingmermaid.com to be removed from our mailing list. If for some reason you don’t receive a response back a few days after having sent an email just send us a follow up email as it may have been missed or lost in our overwhelming amount of daily emails received. 

Links To Other Sites

Our Service may contain links to other sites that are not operated by us. If you click on a third party link, you will be directed to that third party’s site. We strongly advise you to review the Privacy Policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies or practices of any third party sites or services.

Sensitive Personal Information

You should NEVER submit sensitive personal information to the website. This includes information such as: 

  • Race and ethnic origin
  • Political opinions
  • Social Security Number
  • Date of birth
  • Religious beliefs
  • Health information
  • Criminal Background
  • Credit Card Numbers (We work with third parties so we never see this information for safety reasons, please don’t give me this information.) 
  • and other sensitive personal related information. 

If you submit this information, we are not to be held liable for anything that may happen to it. If I see it I will delete it if possible. If you comment this information it will be visible to the public and can be misused by others not related to this website. Please keep this information private. 

Children’s Privacy

Our Service does not address anyone under the age of 18 (“Children”).

We do not knowingly collect personally identifiable information from anyone under the age of 18. If you are a parent or guardian and you are aware that your Children has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from children without verification of parental consent, we take steps to remove that information from our servers. 

Changes To This Privacy Policy

We may update our Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy Policy on this page.

We will let you know via email and/or a prominent notice on our Service, prior to the change becoming effective and update the “effective date” at the top of this Privacy Policy.

You are advised to review this Privacy Policy periodically for any changes. Changes to this Privacy Policy are effective when they are posted on this page.

Contact Us

If you have any questions about this Privacy Policy, please contact us  jessicatejera@thewalkingmermaid.com. 

Last updated: January 2019