Another thing to look into before opening shop is shipping costs, prices of your items, how to right your policies, listing descriptions, and SEO. I would take a look at some of the shops on Etsy’s Top Picks and check out their shops. I’m not saying mimick another shop but see what different shops do to stay stocked, their policies, shipping charges, etc.
How to calculate your listing prices and shipping charges:
For shipping I usually include the cost of shipping labels, ink, paper, jewelry boxes, envelopes, bubble wrap, or anything else that you may need to properly ship the package and avoid damage to it. The cost of the jewelry boxes or certain things can be added to the item cost instead if you individually wrap each item. I say jewelry cause my shop is of jewelry but if you have a clothing shop you can add it to the shipping cost like clothing will all be mailed together. It just all depends on what works best for your shop.
For your listings I use this formula.
materials + labor + profit = wholesale price
wholesale price x 2 = retail price
I usually make a batch (like 10 necklaces or 20 earrings at one). I time myself and pay myself a certain amount. You charge yourself what you’re comfortable with but keep in mind that you are the owner, the advertiser, the creator, and the wonder women/men behind the shop. I’m a one woman crew so I pay myself accordingly. Don’t go paying yourself $100 an hour now either. Be reasonable. Do your research. After timing myself I will add up all the materials (boxes, beads, business cards, advertisement, etsy and paypal fees, any little thing that you use to make and prep your items for your customers), the time times the pay per hour and divide it by the number of necklaces I made. I then do a percentage for profit like 30%. I then add that 30% and get my total for wholesale price. Times that total by 2 to get your retail price. If you don’t do wholesale feel free to do what’s best for you and sell them at a more reasonable price. Also look at your competition. Don’t undercharge your items just to get them sold. Most people will invest money on a good quality handmade item and will go for the more expensive item instead of the cheaper one cause they worry that it won’t be good quality.
Your shop name. Find a shop name that’s unique to your style. Something that has meaning to you or that you feel proud to represent your brand with. This is the name that people will remember you by. I picked Anabella’s Jewelry for my shop named after my oldest daughter.
Another thing you may want to do is make an e-mail with your shop name. Make it easy for people to find your shop. I use google mail cause it makes it easier to manage all of my stuff. I use email@example.com for my items. Easy for my customers and followers to remember.
Now you have a searchable title but you need some eye catching pictures. I usually use PicMonkey.com, Adobe Lightroom, or PicsArt to edit my pictures. Make sure they’re not cluttered but not plain either. Add a touch of life to the picture like a small flower, a pop of color, or anything that looks good with your items. Like I have ocean inspired jewelry I use seashells, coral, driftwood, or any other small things that will bring some beach vibes to my pictures. Always fix your lighting and contrast on your pictures and make sure to always use natural light. Not direct sunlight but natural light. I’ve seen that natural light works best to get the best quality pictures. Direct sunlight takes away from the beauty of your item. Use all 5 of your pictures. I usually do the main picture of the item, two of the item from different angles, one of the item being worn or compared with a quarter, and one of the packaging but you can do whatever works best for you.
Description for your listings. Now this is describing your item. Tell a story about it, talk about the color and the materials you used. Tell the customer about the size and length of the item and how you package it. Don’t put your policies on here or your shipping. Your listings automatically come with a tab for your shipping, policies, and other info. I also tell people to check out my “Shop Announcements” to see if I’m having a sale or a giveaway going on. I also refer them back to view the rest of my shop at the end of my listings. Don’t just show them one item but show them all of your items. You can even refer them to your shop and a specific section (ex: Necklace section)
Next is shipping. I always have a saved shipping price so it’ll be easy for me like all of my items weigh about the same. You can arrange these shipping rates by weight if it makes it easier for you.
Following your shipping is your tags and materials. I recommend to use all of your tags. I try to do the same thing I do for my title for my tags. I would use tags that describe my item and even try new ones such as beach jewelry, ocean inspired, shops that donate, etc. Play around with these and find what gets you the most views. You can check on your Stats section in your shop to view which tags and keywords people use most to find your shop.
Next is the materials. This is optional but I always use it cause it’s easier for your customers to glance at the list then to read through your description to find out what types of materials you use for that specific item. Make your customers experience in your shop easy and relaxed. Always accept custom orders for certain items and messages to answer any questions your customers may ask. If you do receive a message answer professionally, kindly, and promptly. I always have it on my phone so I get a notification when I get a message so I can reply right away. It’s best to catch your customers when they’re in your shop then after they have left your shop and probably found another shop.
It truly is a learning experience. You will learn so much more as you go. Don’t ever stop doing your research and always stay creative and unique to your shop. Find inspiration and play around till you find what works best for your shop. Follow this link to get your own Etsy shop started and get your first 40 listings FREE (click here).